About this course
Everyone wants to get more free traffic from Google, but SEO can be incredibly complicated. This is the crash course that will get you the best results in the least amount of time possible.
This is the module for SEO Basics.
This is your content – both what is visible to users on your webpages (text, images, video, or audio), as well as elements that are only visible to search engines (HTML tags, structured data).
This is anything that’s not on your site. Ultimately, off-page factors are about growing and demonstrating your website’s authority, relevance, and trust and building an audience. Think link building, social media marketing, PPC marketing, reviews, and user-generated content.
This includes anything that affects the performance of, visibility of, or how search engines access your site. This includes indexing and crawling, schema, page speed, site structure, URL structure, and much more.