I will be discussing the best must have tools for webmasters in this article. Some of them are freely available and for some you have to pay for services.
These are the tools, I am using myself. I have tested all of them. They have excellent quality of services.
#1. Google Analytics
Google Analytics is a free Web analytics service. it provides statistics and basic analytical tools for search engine optimization (SEO) & marketing purposes. The service is freely available to anyone with a Google account. You will just need to sign up for google analytic.
#2. Google Search Console
Google search console is no pay web service by google itself. You can measure your site search traffic, site health, performance. You can fix issues as well. It helps webmasters to check index status and optimize visibility of your website.
#3. Google Sheets
Google sheets is a free online spreadsheet program for personal use. You can edit it with your team mates at the same time. The app is compatible with Microsoft Excel file formats. It allows users to create & edit files online while collaborating with your team mates or clients.
#4. Yoast SEO
When it comes SEO plugin for WordPress, Yoast SEO is the most popular plugin. How to do WordPress SEO? It is a complex question though. Yoast team built a plethora of complex features to provide you a easy control over WordPress site SEO.
SEMRush is one of the best keyword research tools. If you are performing a competitor research, SEMrush can help you to find out the ways to beat the competitors. It will tell you the low & medium competition keywords. You can use those keywords to drive traffic to your affiliate website or business websites. I found SEMrush at the 1st choice among other keyword research tools. This tool make your keyword research to the next level.
Ahrefs provides a SEO tool set through which you can analyze your website and compare it with your competitor. It has a keyword Explorer same as SEMrush. It provides you PPC Keywords as well if you want to run any PPC campaign. You can always check your backlink profile with ahrefs. It also helps you to track your organic keywords. It has a content explorer inside its dashboard. You can use it to research the best shared & loved content in your niche over the internet.
#7. Google Trends
Google Trends is a website by google that helps you to analyzes the popularity of top search queries in Google Search.
You can check trending queries on google trends for the particular region or the language. Google Trends help you to check real time trends on google search engine.
#8. Mail chimp
MailChimp is a email marketing service. G2 Crowd ranked Mailchimp #4 in their Best Software Companies of 2019.
If you want to save your money, You can buy SendFox from appsumo. It's a lifetime deal.
With Mailchimp’s help, we’ve scaled our business nationally with one million members and counting. ~Daisy Downs, Co-Founder of UrbanSitter
#9. Odus AI Chat Bot
Odus AI Chatbot is human like AI Assistant. if you want to put your messenger chats on automation, Odus can help you in this. Try it for free for 14 days. After trial prices are as per mentioned in pricing page. Its a chatfuel alternative. or we can say better than other chat bots like many chat etc.
Canva is a simplified graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.